A FEW MEDIA TRENDS AND PREDICTIONS YOU OUGHT TO KNOW ABOUT

A few media trends and predictions you ought to know about

A few media trends and predictions you ought to know about

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Streaming has grown to be a staple in lots of industries thanks to the significant appeal of certain platforms. Even more about this below.

Having seen first-hand the capacity that streaming has for company growth, lots of markets invested significant funds into improving streaming platforms that intend to bring in more users. Think about live sports streaming, for instance. For decades, sports broadcasting had been dominated by traditional cable television as it was the only choice available to sports fans. Nowadays, live streaming on broadcasters' websites, by means of social networks channels, or on third-party apps is considered an established media trend in 2024. This initiative has been most valued by sports fans who now have different viewing alternatives depending on their preferences and schedules. Live streaming also offers the possibility to rewind and choose alternative commentary and audio channels, not to mention higher-quality picture resolutions. Yet another perk for streaming is that fans can see games on the go instead of needing to be glued to a TV, something that the fund with shares in Amazon will know.
No one can reject that the integration of innovative technologies played a main part in the development of the film and television field. For instance, using AI on streaming platforms is one of the new media trends that is here to stay. This gave users more personalised recommendations when searching for new material and allowed for a more intuitive experience. Based upon their watching practices, history, and ratings, streaming platforms can now make more precise recommendations, and the activist investor of Sky is likely to validate this. Other transformative technologies like Virtual and Augmented Reality managed to produce a more immersive and interactive viewing experience. For example, for some productions, users can efficiently influence the advancement of the plot and the ending of the program by making certain choices when asked. This feature added much to the popularity and success of streaming platforms and the programs they produce.
Perhaps one of the top social media trends over the past handful of years is the emergence of short-form video material. Shortly after the release of short-form videos by one platform, the rest quickly did the same as they realised what they stand to get from presenting this feature. Engagement numbers for these videos far outperform any other material format as users tend to prefer concise material, whether for educational or entertainment purposes. This likewise meant that users are likely to invest a whole lot more time on the platform as they can go through many short-form videos in less than an hour. This is furthermore one of the most impactful social media trends for business as many companies select this content format for marketing and advertising reasons. Creators often add links that lead to company websites in their videos, something that the US shareholder of Meta is more than likely acquainted with.

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